Learn how CPG Brands are using QR Codes along with coupons and cashback offers to build and grow consumer relationships

Consumers today are bombarded with a non-stop torrent of marketing and advertising messages – and limitless other types as well – coming at them from all directions fighting for their limited and fragmented attention. This presents a serious challenge to CPG Brands seeking to engage consumers and communicate their value proposition.

Even when Brands succeed at capturing some consumer attention it may be fleeting and in a digital environment that has little carryover to the physical world, in the form of a consumer actually purchasing their products at the local grocery store.

To address these challenges effectively CPG Brands are deploying QR codes as part of their marketing strategy, specifically on product packaging, on physical promotional flyers, and at other consumer touchpoints including OOH billboards, advertising in mass transit systems and places frequented by their consumers.

Leading CPG Brands are successfully using QR Codes

Some major CPG Brands that have used QR codes in their marketing strategy to provide consumers with easy, direct access to their value added content such as coupons, cashback offers, recipes, contests, loyalty programs, social media, sweepstakes and more include: Coca Cola, Nestlé, L’Oréal, PepsiCo, Dove, Hershey’s, McDonald’s, Starbucks and dozens of others.

Here are three key benefits for CPG Brands of utilizing QR Codes in their marketing strategy, but there are many more.

1. Direct engagement with the consumer at the time of purchase
QR Codes provide CPG Brands with the ability to quickly and easily engage directly with a potential consumer at the time they are making a purchasing decision – in the grocery store for example – and present them with value added communications to drive the consumer to make that purchase. For example, an immediate cashback offer delivered through a Receipt Validation Process.

2. QR Codes are versatile and can support almost any part of a marketing strategy
The landing page options a consumer can be directed to from a QR code are limitless and should vary depending on the objective of the communication. For example, is the Brand trying to drive an immediate purchase with a cashback offer from a QR Code printed on the product’s packaging? Or is it trying to get students to enter a contest from a QR Code displayed on an Ad for the Brand on a popular bus route?

QR Codes can do both and also provide a seamless gateway between physical and digital environments.

3. Consumers are well acquainted with QR Codes and use them regularly
QR Codes are ubiquitous in consumer’s daily lives and they use them regularly, whether to view the menu at their favourite restaurant, make payments or access various types of information. Utilizing QR Codes as the mechanism to connect potential consumers with a CPG Brand’s content and promotions is an effective way to ensure consumers engage with the right content at the right time.

QR Codes are also effective at engaging a younger target audience that is comfortable with technology and live a mobile first lifestyle. There are few tools in the marketing toolbox that combine the ease of use, flexibility and ability to engage consumers in a direct conversation the way QR Codes can.

QR Codes provide superior value to consumers and Brands. They provide consumers with fast and direct access to useful content, such as online coupons and cashback offers. And they provide CPG brands with the opportunity to enter into a direct communication with consumers and present their content in a controlled environment.

Put the power of QR Codes to work for you CPG Brand today! Work with the team at webSaver and see how QR Code driven marketing initiatives can help your Brand acquire new consumers and increase the value of existing consumer relationships.

Get in touch today to get started.