by webSaver
June 19, 2023
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Integrating discount coupons and cashback offers into the content marketing strategy can be an effective way for Consumer Packaged Goods brands to enhance their customer acquisition efforts. Combining the effectiveness of high quality content along with an easily accessible coupon or cashback offer serves to increase consumer engagement, promotes purchasing behaviour, and builds customer loyalty.
More importantly by integrating the discount coupon or cashback offer directly into the content, potential new consumers will be reassured that the perceived risk of a trial purchase is significantly lower due to the savings provided by the coupon, thus they are much more likely to buy the product.
Here are some ways to integrate your coupons and/or cashback offers into your content marketing strategy:
1. Create content that is valuable for your audience:
Develop high-quality, engaging content that provides real value to your target audience. This is probably the most important factor in the strategy and one that is being taken seriously by CPG brands because they understand the value and high quality engagement generated by proprietary branded content.
The content could include recipes using the brand’s products, blog posts, articles, videos, or social media posts that offer helpful tips, product reviews, recipe ideas, or lifestyle inspiration related to your products. Ensure that the content aligns with your brand’s values and resonates with your target customers.
2. Highlight the Coupon and Cashback Offers in your content:
Incorporate the coupon and cashback offers within your content to grab the attention of your audience. For example, you can include a visual of the coupon and a call-to-action within your recipe, blog post, video or in the text portion of social media posts that encourages consumers to claim a discount coupon or cashback offer for a specific product.
Make the coupon visually appealing and clearly communicate the discount value. This will encourage consumers to claim their coupon and purchase the product to redeem it.
3, Optimize the landing pages to maximize conversion:
Create a dedicated landing page or section on your website that showcases all the discount coupons and cashback offers available and provides additional information about the products on offer. Optimize the landing page for conversion and ensure it is user-friendly and easy to navigate.
Include a clear call-to-action that prompts visitors to get their coupons. It should be easy for consumers to land on the page and complete the process.
4. Email Marketing Campaigns:
Leverage your email marketing list to promote your discount coupon offers. Send out targeted emails to your subscribers featuring your content and highlighting the coupon and cashback offers available as well as the value they can receive by redeeming them.
Personalize the emails, and if possible the coupon offers as well, based on the consumer’s prior purchasing behaviour, to make them more engaging. And include a compelling call-to-action that directs recipients to the landing page to claim their coupons.
5. Social Media Promotion:
Utilize your social media channels to promote your content and include your discount coupons and cashback offers to encourage customer acquisition. Create eye-catching posts that feature the coupon offer and share them across your social media platforms.
Integrating discount coupons into your content marketing strategy should be done strategically and thoughtfully. It’s important to strike a balance between offering enticing discounts to attract new customers while maintaining margins and profitability. Evaluate the performance of your coupon and cashback campaigns on a regular basis and refine your approach based on offer performance, customer feedback and market trends to ensure ongoing effectiveness.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
