by webSaver
June 9, 2025
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The survey responses offer clear insight into what Canadian consumers value when it comes to shaving products. From cost-conscious habits to openness to switching brands for a deal, the data highlights the influence of comfort, price, and promotional offers on purchasing behavior. Canadians are willing to try new or premium shaving products when incentivized, and comfort remains a top purchase driver.
Some highlights from the survey:
- Disposable or refillable razors are the clear favorite, used by 36% of respondents, followed by shaving cream (21%) and electric shavers (17%), confirming that traditional grooming still dominates Canadian routines.
- Nearly 44% of Canadians prioritize skin sensitivity and comfort over price (41%), showing that performance and feel outweigh cost in close-shave decisions.
- With 31% buying only when they run out and another 27% buying every 2–3 months, most Canadians take a pragmatic, needs-based approach to restocking.
- A strong 71% said they are somewhat or very likely to switch brands if a discount is available, proving that savings can overcome brand loyalty.
- Half (50%) say coupons significantly increase their chances of trying higher-priced brands, and another 30% say they ‘Somewhat Increase’ their chances, making promotional offers a powerful gateway to premium adoption.
- Over 72% of consumers say coupons or cashback are very or extremely influential in final decisions between similar products, positioning an available coupon or cashback offer as the ultimate tie-breaker.
Shaving Products – Razors and Shaving Cream Survey Results:
(Aggregate Canadian Data – Results can also be reported by Location, Age, Gender and Language)
1. Which of the following shaving products do you use regularly? (Please select all that apply)
2. When choosing a shaving product, which feature is most important to you? (Please select one)
3. How frequently do you purchase new shaving products? (Please select one)
4. How likely are you to try a new razor or shaving cream brand instead of your usual preferred brand if a coupon or cashback offer is available? (Please select one)
5. Do coupons or cashback offers increase your likelihood of trying premium or higher-priced brands of shaving products? (Please select one)
6. When deciding between similar brands of shaving products, how influential are coupons or cashback offers on your final choice? (Please select one)
The research identifies opportunities for Brands to engage these value and promotion aware consumers and attract them with relevant offers, discounts and other methods.
In addition to the ‘All Canada’ results webSaver Consumer Insights can also provide Brands with more granular consumer intelligence by drilling down into individual category such as Location (Province, City, Region), Gender, Age and Language, as well as deep transactional and behavioural data on dozens of consumption categories.
This allows CPG Brands to obtain a better understanding of their consumers’ attitudes across dimensions.
Conducting surveys of consumers and prospects is a fast and simple method for CPG Brand Managers to gain insights into their consumer’s preferences and mindset.
View some recent market research insights from webSaver here.
Whatever your consumer insight challenge webSaver can help you gather the intelligence you need to make better informed decisions.
Contact webSaver Market Research Solutions to find out more.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
