by webSaver
June 19, 2025
Share
Many CPG Brands focus their promotional efforts on acquiring new consumers, but often overlook one of the most powerful opportunities to increase sales, margins and overall profitability: growing the engagement with the consumers they already have.
While online coupons and cashback offers are typically used to drive trial and new customer acquisition, they can be far more effective when used to increase the value of existing customer relationships through upselling and cross-selling the Brand’s products.
By designing promotional offers that encourage consumers to explore more of your CPG Brand’s portfolio, or purchase more of the products they already buy, or trade up to premium options, Brands can improve their return on promotional investment while reinforcing long term consumer loyalty and customer lifetime value (CLTV).
For Consumer Packaged Goods Brands Upselling encourages consumers to buy more of a product they already consume, switch to or try a higher-margin product, or even just try a larger pack size. For instance, moving a customer from a single-serving yogurt to a family pack is an upsell, or from a regular product to a premium organic version.
Cross-selling means guiding a consumer to other items in your portfolio that align with their current preferences, such as offering a smoothie mix after they’ve purchased a frozen fruit product. Or incentivizing the purchase of your Salsa dipping sauce with a purchase of your chip snacks.
These strategies aren’t reserved for grocery retailers seeking to grow overall grocery spend across all categories. When well executed CPG Brands can lead consumers through a broader and deeper Brand experience by incentivizing them to try exciting new products, or leading them to higher consumption of products they already enjoy, thereby growing loyalty.
Proven strategies being utilized by CPG Brands to Upsell and Cross-Sell within their Brand portfolio include:
1. Bundled Brand offers
Pair complementary products within your own Brand portfolio. This increases the average Brand purchase and reinforces product synergy across your Brand lineup.
Example: Buy the Brand’s Salsa and the Brand’s Tortilla Chips and get $2 Cashback + a $2 Coupon for a future purchase.
2. Tiered spending incentives
Increase basket size by rewarding customers for higher spending. These structured thresholds push consumers to spend a little more, usually by purchasing more units, to unlock greater savings.
Example: Spend $20 on the Brand and receive $4 Cashback.
3. Product progression promotions
Encourage customers to move up the value ladder. This tactic helps convert entry-level buyers into loyal users of your premium or innovative products.
Example: Try the Brand’s premium line and get $3 off your next purchase.
4. Seasonal and occasion based promotions
Use events like BBQ season or back-to-school to introduce new items or bundles. Timing your offers around seasonal relevance increases redemption rates and product visibility.
Example: Celebrate BBQ grilling season with savings across our sauces, condiments, and marinades.
5. Post-redemption follow up offers
Deliver targeted follow-up offers after a coupon is redeemed, encouraging consumers to explore your Brand further. This tactic grows engagement and extends the value of your original promotion.
Example: Send the consumer a coupon for a larger number or size of the product they recently purchased.
Online coupons and cashback offers are more than simply discounts, they’re precision marketing tools for upselling, cross-selling and building long term consumer loyalty. By focusing on relevance, timing, and consumer behavior, your promotions will become less about price and more about overall value and connection to your Brand.
Work with the experts at webSaver and let us help your Brand upsell, cross-sell, and get closer to your customers with the use of personalized coupons, cashback offers and other initiatives that deliver tangible results for Brands.
Contact us now to get started.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
