by web$aver
April 8, 2026
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- Spring cleaning intent is very high for Canadians, with over 85% planning to spring clean, signaling a large, predictable seasonal demand window for household cleaning and organization products.
- Spring cleaning is driven primarily by intrinsic motivation, with over 70% doing it to refresh and declutter their living space, and not because of external triggers like promotions or tradition.
- Promotions such as online coupons and cashback offers are a very powerful catalyst, with nearly 78% saying coupons or discounts can directly accelerate their decision to start spring cleaning.
- Price and affordability dominate purchase decisions at 51%, but notably over 25% are directly influenced by coupons and cashback offers available making promotions the second most important driver in purchase decisions.
- Discounts (44%) rival product performance (43%) as a purchase trigger, with coupons matching effectiveness as the top motivator highlighting the importance of value and function.
- Brand loyalty is vulnerable to incentives, with over 84% willing to switch to a less familiar brand if the offer is strong enough underscoring the power of promotions to drive trial and switching.
Spring Cleaning 2026 Survey Results:
(Aggregate All Canada Data – Results can also be reported by Location, Age, Gender and Language)
1. Are you planning to do spring cleaning this year? (Please select one)
2. What is the main reason you decide to start spring cleaning? (Please select one)
3. Are coupons, discounts or special promotions on cleaning and organization products likely to motivate you to start spring cleaning? (Please select one)
4. What influences you most when buying house cleaning and household organization products for spring cleaning? (Please select one)
5. Which factor most motivates you to purchase cleaning products for spring cleaning? (Please select one)
6. If a less familiar brand offers a better coupon or cashback offer, would you choose it over a brand you know and trust? (Please select one)
Spring Cleaning presents CPG Brands with a predictable high-intent, value-driven moment where strong consumer demand meets a clear openness to incentives.
CPG Brands that align strong promotional offers – in the form of Online Coupons, Cashback Offers or Receipt Validation – with this seasonal mindset are best positioned to drive trial, increase share and convert intent into sustained purchasing behavior.
Does your CPG Brand need to better understand the attitudes and behaviours of your consumers?
Let webSaver help you get the answers you need to make better informed promotional decisions for your Brand and its products.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
