by web$aver
July 13, 2026
Share
- Nearly half (47%) of budget-conscious shoppers rely primarily on meat and poultry, making it the category with the greatest promotional opportunity.
- Protein is a high-frequency purchase, with 67% of consumers buying it on every or almost every grocery trip, creating continual opportunities for promotional engagement.
- Promotions are the #1 purchase driver, with 44% choosing coupons and cashback offers over nutrition, brand familiarity and convenience.
- Price dominates protein purchasing decisions, with 80% of consumers saying it is an extremely or very significant factor.
- Only 9% will pay full price, while 91% change their purchasing behaviour when their preferred protein isn’t on promotion. 70% will either switch to the protein that is on sale or wait for a sale.
- Brand loyalty is highly vulnerable to promotions, with 85% of consumers willing to switch brands for a compelling coupon or cashback offer.
Protein on a Budget products Survey Results:
(Aggregate All Canada Data – Results can also be reported by Location, Age, Gender and Language)
1. Which of the following best describes your primary source of protein when shopping on a budget? (Please select one)
2. How often do you purchase protein products as part of your weekly grocery shop? (Please select one)
3. What is the most important factor influencing which protein products you purchase on a budget? (Please select one)
4. How impactful is the price of your preferred protein products in determining which ones you purchase? (Please select one)
5. When your usual preferred protein product is not on sale, what do you do? (Please select one)
6. Would you switch from your preferred protein brand for a good coupon or cashback offer? (Please select one)
The webSaver.ca member base is one of the deepest and richest independent grocery data sets in Canada.
In addition to data measurement by Location (Province, City, Region), Gender, Age and Language we have deep transactional and behavioural data on dozens of consumption categories including Fruits and Veggies, Snacks, Dairy, Bakery, Condiments, Meats, Home products and much more.
Does your CPG Brand need to better understand the attitudes of breakfast cereal consumers? Ontario seniors? After school snack consumption?
Or whatever your consumer knowledge challenge is, webSaver can help you get the answers you need to make better decisions.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
