Market Research

Published On: February 4th, 2026
88% of Canadian grocery shoppers state that rising food prices are impacting their ability to make healthy food and nutrition choices
Published On: January 5th, 2026
Canadian food prices expected to increase by 4% to 6% in 2026 – faster than the overall inflation rate – according to Canada’s Food Price Report 2026
Published On: November 10th, 2025
80% of Canadian grocery shoppers would ‘Definitely’ or ‘Probably’ switch grocery stores for better Thanksgiving Dinner coupons and cashback offers
Published On: October 6th, 2025
More than 72% of Canadians were “Very Likely” to use Coupons and Cashback Offers in their Back to School Lunch grocery shopping: webSaver Research
Published On: September 8th, 2025
82% of Canadians consider Sales, Coupons and Cashback Offers Extremely (54%) or Very (36%) Important when planning a BBQ: webSaver Research
Published On: August 4th, 2025
Price by far the most important factor for Canadians (49%) when selecting healthy summer treats, over Nutrition (21%) and Taste (20%): webSaver Research
Published On: July 7th, 2025
Canadian grocery consumers are ‘Buying Canadian’ with 81% ‘Actively’ (54%) or ‘Somewhat’ (27%) seeking Canadian products due to threats of US tariffs: webSaver Research
Published On: June 9th, 2025
When deciding between similar brands of shaving products 73% of Canadians consider the availability of coupons as ‘Extremely’ or ‘Very’ influential in their final selection: webSaver Research
Published On: May 5th, 2025
68% of Canadian coffee drinkers consider coupons and cashback offers as ‘Extremely’ or ‘Very’ important when purchasing coffee: webSaver Research
Published On: March 12th, 2025
Canadian consumers consider Price more important (42.81%) than Cleaning Effectiveness (34.81%) when selecting laundry detergents: webSaver study finds