by webSaver
October 21, 2024
Share
From the survey results we can see that Canadian families are very conscious of the prices of Back to School lunch and snack products and they’re using a number of different strategies to save money, including their favourite: Online Coupons and Cashback Offers. It is fairly clear that Canadians are placing the ability to save money above specific brand preferences. We can also identify that price considerations and the ability to save money supersede even nutritional concerns. This is a trend we identified in our research from October 2023 which unfortunately still seems to be in place a year later.
Some highlights describing Canadians’ preferences towards Back to School lunch and snack products and their attitudes towards prices, discounts, nutrition, coupons, cashback offers, brands, and other relevant issues is below.
- The favourite Back to School lunch foods for Canadian families are fresh Fruits and Vegetables (25.29%), Sandwiches or Wraps (22.60%) followed by Yogurt and Cheese (20.11%) and Packaged Snacks (17.32%).
- Online Coupons and Cashback Offers are the preferred money saving strategy utilized by 25% of Canadians, followed by buying products on sale (24.43%) and comparing prices across various grocery stores.
- An overwhelming 91% of Canadians were either Very Likely or Likely to have used coupons or cashback offers this Back to School season to save money on school lunch foods, with 74.27% being very likely. This is one of the highest readings or record across any category.
- 59% of Canadians stated that the availability of Coupons and Cashback Offers would significantly influence their decision to purchase specific brands. An additional 33% stated they would somewhat influence their decision to purchase specific brands. For a total of 92% of Canadians that would be either ‘Significantly’ or ‘Somewhat’ influenced to make a specific purchasing decision.
- ‘Price and discounts’ available were far and away the number one factor influencing consumer decisions to purchase specific Back to School foods at 61%, followed in a distant second by ‘Nutritional Content’ at 23%. Brand reputation was third at 8%.
- Flyers and in-store promotions remain important as methods for consumers to be informed of available coupons and cashback offers with 31% stating this is how they find them. Followed by Social Media (27%), Brand Email Newsletters (21%) and Brand websites (13%).
Back to School Lunches and Snacks Survey Results:
(Aggregate All Canada Data below – Results can also be broken out by Location, Age, Gender and Language to discern group differences)
1. Which types of food items are you most likely to include in your child’s Back to School lunchboxes this year? (Please select all that apply)
2. Which of the following strategies do you use to save money on Back to School food purchases? (Please select all that apply)
3. How likely are you to use coupons or cashback offers during your Back to School shopping this year? (Please select one)
4. How do coupons and cashback offers influence your decision to purchase specific Brands for Back to School food items? (Please select one)
5. What factors most influence your decision to purchase specific food products for your child’s Back to School needs? (Please select one)
6. How do you usually find out about coupons and cashback offers for Back to School shopping? (Please select one)
webSaver Consumer Insights can provide Brands with additional consumer intelligence by drilling down into the various reporting categories:
In addition to the aggregate ‘All Canada’ results webSaver can break out results by Location (Province, City, Region), Gender, Age and Language, in addition to deep transactional and behavioural data on dozens of consumption categories including Fruits and Veggies, Snacks, Dairy, Bakery, Condiments, Meats, Home products and much more.
This allows us to obtain more granular insights and it allows CPG Brands to gain a better understanding of their consumers’ attitudes and differences across various dimensions.
Click here to view some recent market research briefs from the webSaver Consumer Insights team.
Whatever your marketing research challenge may be, webSaver can help you get the answers you need to make better informed decisions.
Contact webSaver Market Research Solutions to find out more.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
