Canadian grocery research

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  Published On: March 2nd, 2026

  More than 80% of Canadian grocery consumers would try a new breakfast cereal brand if a coupon or cashback offer were available
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  Published On: February 4th, 2026

  88% of Canadian grocery shoppers state that rising food prices are impacting their ability to make healthy food and nutrition choices
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  Published On: November 10th, 2025

  80% of Canadian grocery shoppers would ‘Definitely’ or ‘Probably’ switch grocery stores for better Thanksgiving Dinner coupons and cashback offers
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  Published On: October 6th, 2025

  More than 72% of Canadians were “Very Likely” to use Coupons and Cashback Offers in their Back to School Lunch grocery shopping: webSaver Research
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  Published On: September 8th, 2025

  82% of Canadians consider Sales, Coupons and Cashback Offers Extremely (54%) or Very (36%) Important when planning a BBQ: webSaver Research
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  Published On: August 4th, 2025

  Price by far the most important factor for Canadians (49%) when selecting healthy summer treats, over Nutrition (21%) and Taste (20%): webSaver Research
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  Published On: February 21st, 2025

  Do you need insights into Canadian Grocery Consumer preferences and attitudes? Work with webSaver Consumer Insights and get the answers you need