grocery market research

Published On: March 2nd, 2026
More than 80% of Canadian grocery consumers would try a new breakfast cereal brand if a coupon or cashback offer were available
Published On: February 4th, 2026
88% of Canadian grocery shoppers state that rising food prices are impacting their ability to make healthy food and nutrition choices
Published On: November 10th, 2025
80% of Canadian grocery shoppers would ‘Definitely’ or ‘Probably’ switch grocery stores for better Thanksgiving Dinner coupons and cashback offers
Published On: October 6th, 2025
More than 72% of Canadians were “Very Likely” to use Coupons and Cashback Offers in their Back to School Lunch grocery shopping: webSaver Research
Published On: August 4th, 2025
Price by far the most important factor for Canadians (49%) when selecting healthy summer treats, over Nutrition (21%) and Taste (20%): webSaver Research
Published On: June 9th, 2025
When deciding between similar brands of shaving products 73% of Canadians consider the availability of coupons as ‘Extremely’ or ‘Very’ influential in their final selection: webSaver Research
Published On: March 12th, 2025
Canadian consumers consider Price more important (42.81%) than Cleaning Effectiveness (34.81%) when selecting laundry detergents: webSaver study finds
Published On: February 21st, 2025
Do you need insights into Canadian Grocery Consumer preferences and attitudes? Work with webSaver Consumer Insights and get the answers you need
Published On: January 10th, 2025
Canadian parents very price and discount conscious when purchasing diapers, with 47% ‘Always’ seeking coupons before making a purchase: webSaver Research
Published On: October 21st, 2024
Three quarters of Canadian parents (74.27%) were ‘Very Likely’ to utilize Coupons or Cashback Offers when purchasing Back to School lunches for their kids: webSaver market study finds