By now we are well aware of the proven ability of coupons and cashback offers to impact consumer behaviour to help Consumer Packaged Goods Brands achieve their business objectives.
Coupons and Cashback offers affect consumer brand selection, lead to more frequent and higher value transactions, as well as repeat purchases and consumer brand loyalty. This is in addition to the positive emotion felt by consumers toward the brand because they have been provided with the ability to save money on the brand’s products through the coupon.
As impactful as they are, coupons and cashback offers can be made even more effective by integrating them with other promotional strategies like email marketing, social media advertising, loyalty programs, influencer partnerships and other initiatives.
The integration of a coupon or cashback offer into existing promotional marketing strategies helps build brand awareness, drive sales, and foster customer loyalty.
Below we explore some of the ways that coupons can significantly enhance the success of various marketing initiatives and vice versa in a synergistic manner.
1. Email Marketing plus Coupons
Email marketing is a powerful tool for consumer packaged goods companies, allowing them to engage with their customers on a regular basis and build long-term relationships. By integrating discount coupons into email marketing campaigns, companies can offer their customers a tangible incentive to engage with their content.
For example, a company might send out a weekly email newsletter that includes a coupon code for a discount on a featured product. This not only incentivizes customers to make a purchase, but it also keeps the company top-of-mind for future purchases.
2. Social Media Advertising plus Coupons
Social media advertising is another effective way to reach customers and promote products. By integrating discount coupons into social media advertising campaigns, companies can offer an added incentive to engage with their content.
For example, a company might run a Facebook ad campaign that offers a discount coupon to users who share the ad or tag a friend in the comments. This not only incentivizes engagement, but it also increases the reach of the ad and generates buzz around the product.
3. Influencer Partnerships plus Coupons
Influencer marketing has become a popular promotional strategy for many consumer packaged goods companies. By partnering with influencers who have large followings on social media, companies can reach a wider audience and build trust with potential customers. By integrating discount coupons into influencer partnerships, companies can offer an added incentive for customers to try their products.
For example, a company might partner with a popular food blogger who creates a recipe featuring their product and offers a personalized discount coupon to their followers.
4. Loyalty Programs plus Coupons
Loyalty programs are an effective way to foster long-term customer relationships and incentivize repeat purchases. By integrating discount coupons into loyalty programs, companies can offer an added incentive for customers to make purchases and earn rewards.
For example, a company might offer a discount coupon to customers who reach a certain tier in their loyalty program, as defined by spend, number of transactions or any other variable. Or they may earn a unique coupon for referring a friend to the program.
5. In-Store Displays plus Coupons
In-store displays are an important way for consumer packaged goods companies to promote their products and drive sales. By integrating discount coupons into in-store displays, companies can offer an added incentive for customers to make a purchase.
For example, a company might create an eye-catching display for a new product and offer a discount coupon to customers who purchase it. This not only incentivizes purchases, but it also generates buzz around the product and encourages repeat purchases.
In conclusion, discount coupons can be a powerful tool for consumer packaged goods companies looking to promote their products. However, to truly maximize their impact, they can be integrated with other promotional strategies like email marketing, social media advertising, influencer partnerships, loyalty programs, and other initiatives. By doing so, companies can offer an added incentive for customers to engage with their content, try their products, and make repeat purchases.
If you would like to know more about how to create a coupon marketing strategy that integrates coupons or cashback offers into your existing marketing initiatives contact us today.