Discount Coupons and Cashback Offers strategies are some of the best Return On Investment (ROI) initiatives that Consumer Packaged Goods (CPG) Brands can undertake. They generate high levels of consumer excitement, engagement and actual purchasing behaviour.

But there are a number of important factors that Brands need to consider before launching their Coupon marketing strategy to ensure that they achieve their objectives. Couponing is not just about giving consumers discounts, it’s about reaching a Brand’s strategic goals.

Below is a list of 8 of the most important factors for Brands to consider when launching a Discount Coupons or Cashback Rebates program.

  1. Distribution Costs.
  2. Redemption Costs (Face Value + Service Fees).
  3. Offer Types (Buy X get Y $off, Bogo, Buy 2 X get Y, Free Product).
  4. Coupon Medium/Type (Printable, Mail2Home, Digital, Cashback – all of the above).
  5. Do you want First Party Data?.
  6. Do you want to build your CRM?.
  7. Multi Brand Offers (scale) vs Single Brand Offers.
  8. Stand Alone Offers vs Integrated at your brand site.

Discount Coupons and Cashback Offers programs are some of the most exciting consumer marketing strategies Brands can undertake. They generate excitement and positive emotions in the consumer and lead directly to actual sales, usually of a larger amount since the consumer usually perceives the coupon discount as an opportunity to purchase more product.

But coupon marketing strategies can be much more than just giving consumers a financial discount. They can be the lynchpin to creating a Customer Relationship Marketing strategy, they can help Brands build and grow their email marketing database, they can reactivate lapsed customers, they can incentivize larger purchases and so much more.

To get these benefits make sure you work with the proven experts at and  generate the maximum value from your Discount Coupons or Cashback Rebates strategy.

With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.

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