by webSaver
April 2, 2025
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In these challenging economic times Canadian consumers are searching for grocery coupons and ways to save money on their groceries as never before. But how can CPG Brands generate more long tern value from the coupons they issue over and above driving an immediate product sale by providing consumers with a discount.
One proven strategy utilized by savvy CPG Brands is Gated Coupons, also known as Locked Coupons. These exclusive, conditional discounts provide CPG Brands with a powerful way to engage consumers, incentivize purchases, and create deeper brand relationships.
Gated coupons are online coupons or paper-based coupons – or other rewards – that require consumers to take a specific action before they can access the discounts. Unlike traditional coupons that are available to everyone, gated coupons require an extra action, such as signing up to a brand’s newsletter, joining a loyalty program, uploading a receipt, or any other action.
For example, a skincare brand could offer a 20% discount on moisturizer, but only after the consumer joins their newsletter, answers a quiz or watches a tutorial. Or a food brand could offer a $2 Off Coupon, but only if the consumer uploads a receipt of two previous purchases.
The possibilities are endless and it’s up to the CPG Brand to identify the behaviours they seek to incentivize.
At webSaver we utilize gated coupons regularly to control access to bonus coupons that consumers can receive as a reward for answering a short quiz sharing their opinions about various grocery products and categories.
Some key benefits of Gated Coupons for CPG Brands
1. Increase purchase frequency
Since gated coupons often require consumers to meet certain conditions—such as making a repeat purchase or signing up for a subscription—they naturally encourage more frequent transactions. By strategically setting coupon access rules, brands can incentivize shoppers to return and make additional purchases they may not have otherwise considered.
2. Drive consumer engagement and brand interaction
Gated offers allow brands to build a more direct relationship with consumers. Whether through email sign-ups or social media interactions, these steps create opportunities for further engagement. Once consumers have taken an action to unlock a discount, they are more likely to stay connected with the brand through marketing campaigns and loyalty programs.
3. Enhance brand loyalty and long term retention
Consumers who engage with a brand beyond a single transaction are more likely to become repeat buyers. Gated coupons create an exclusive experience, making consumers feel rewarded for their loyalty. Over time, this increases brand trust and reduces the likelihood of switching to competitors.
4. Capture first-party consumer data
With the decline of third-party cookies and increasing data privacy regulations, CPG brands need new ways to collect consumer insights. Gated coupons help brands gather valuable first-party data, such as email addresses, purchase preferences, and shopping behaviors. in exchange for discounts, allowing for better-targeted offers in the future.
5. Encourage higher value purchases
Locked coupon offers can be structured to reward larger transactions or purchases of premium products. For example, a beverage company could offer $5 off a case of drinks instead of a single bottle, encouraging consumers to spend more per transaction while still feeling like they are getting a great deal.
If you’re a CPG brand manager looking to increase sales, grow consumer engagement and build long-term loyalty, gated coupons should be part of your promotional strategy. Unlike standard coupons available to all consumers that may attract bargain hunters, gated coupons help filter those consumers out and attract more engaged consumers who are likely to purchase your brand in the future.
Gated coupons represent a win-win for consumers and Brands. They provide consumers with exclusive savings and incentives, and CPG brands with increased purchase frequency, stronger brand loyalty and valuable consumer data.
If you’re looking to take your promotional strategy to the next level, consider implementing gated coupons as part of your coupon strategy. By crafting these offers, you can turn casual shoppers into repeat buyers, drive revenue growth, and build a lasting connection.
Are you ready to leverage the power of gated coupons for your CPG Brand? Work with the experts at webSaver and see how gated online coupons and cashback offers can contribute to attaining your marketing objectives in 2025.
Contact us now to get started.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
