Finally, coupons can help build and grow customer loyalty. A survey by RetailMeNot found that 55% of consumers said they would switch to a different brand if they couldn’t find their preferred brand’s coupon. By offering coupons, established brands can encourage customers to choose their products over the private label alternative.
Personalized coupons and cashback offers can also provide the basis for obtaining valuable consumer data through their usage and redemption activity. They are also the primary reason why consumers join a brand’s loyalty programs, emails, newsletters and websites to enter into a direct communication with the brand and thereby reinforce long term consumer retention and loyalty.
Coupons are a valuable tool for established brands looking to compete against private label products in the grocery market. By incentivizing trial, increasing brand awareness, establishing price parity, and building customer loyalty, coupons can give established brands a competitive edge over private label alternatives.
Work with the experts at webSaver to execute a coupon campaign that generates real value for your brand by enhancing customer retention and building long term customer loyalty.
Contact us Now.