Coupon Marketing Strategy

Published On: October 16th, 2025
It appears paper coupons are making a comeback as consumers increasingly report feeling overwhelmed by the complicated nature of digital options
Published On: September 19th, 2025
Learn 12 ways savvy CPG Brands are using QR Codes to acquire new consumers and build high value consumer relationships
Published On: September 8th, 2025
82% of Canadians consider Sales, Coupons and Cashback Offers Extremely (54%) or Very (36%) Important when planning a BBQ: webSaver Research
Published On: July 7th, 2025
Canadian grocery consumers are ‘Buying Canadian’ with 81% ‘Actively’ (54%) or ‘Somewhat’ (27%) seeking Canadian products due to threats of US tariffs: webSaver Research
Published On: May 20th, 2025
Learn how CPG Brands can leverage online coupons and cashback offers to boost their Online Contest Return on Investment ROI
Published On: May 5th, 2025
68% of Canadian coffee drinkers consider coupons and cashback offers as ‘Extremely’ or ‘Very’ important when purchasing coffee: webSaver Research
Published On: August 14th, 2024
Ten important marketing objectives CPG Brands can achieve by executing Online Coupons and Cashback Offer strategies
Published On: December 4th, 2023
Ten impactful marketing objectives Consumer Packaged Goods Brands can achieve with online coupons and cashback offers
Published On: November 7th, 2023
Top Ten Reasons to work with webSaver on your next Online Coupons or Cashback Offers campaign
Published On: March 4th, 2023
Key factors for Brands to consider when launching a Discount Coupons or Cashback Offers program