Coupon Marketing Strategy

Published On: January 12th, 2026
5 easy to implement promotional initiatives your CPG Brand can deploy in 2026 to grow consumer acquisition, engagement and loyalty
Published On: January 5th, 2026
Canadian food prices expected to increase by 4% to 6% in 2026 – faster than the overall inflation rate – according to Canada’s Food Price Report 2026
Published On: November 16th, 2025
Discover 5 high impact occasions when CPG Brands can utilize paper coupons to drive superior engagement and ROI
Published On: October 16th, 2025
It appears paper coupons are making a comeback as consumers increasingly report feeling overwhelmed by the complicated nature of digital options
Published On: September 19th, 2025
Learn 12 ways savvy CPG Brands are using QR Codes to acquire new consumers and build high value consumer relationships
Published On: September 8th, 2025
82% of Canadians consider Sales, Coupons and Cashback Offers Extremely (54%) or Very (36%) Important when planning a BBQ: webSaver Research
Published On: July 7th, 2025
Canadian grocery consumers are ‘Buying Canadian’ with 81% ‘Actively’ (54%) or ‘Somewhat’ (27%) seeking Canadian products due to threats of US tariffs: webSaver Research
Published On: May 20th, 2025
Learn how CPG Brands can leverage online coupons and cashback offers to boost their Online Contest Return on Investment ROI
Published On: May 5th, 2025
68% of Canadian coffee drinkers consider coupons and cashback offers as ‘Extremely’ or ‘Very’ important when purchasing coffee: webSaver Research
Published On: August 14th, 2024
Ten important marketing objectives CPG Brands can achieve by executing Online Coupons and Cashback Offer strategies