Categories: Canadian Grocery Industry, Cashback Offers, Cashback Offers Strategy, Coupon Campaigns, Coupon Distribution, Coupon Strategy, Mail to Home Coupons, Market Research, Printable Coupons

by webSaver

February 21, 2025

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CPG Brands are operating in a challenging and competitive business environment. Brand Managers should seek to understand their consumers’ preferences and attitudes to create products, promotions, and messaging that resonate.

Consumer insights drive smarter decision-making, ensuring brands stay relevant, competitive, and aligned with evolving market demands. By leveraging this knowledge, brands can enhance customer purchasing behaviour and engagement and maximize ROI on their marketing efforts.

As owners and operators of webSaver.ca, the leading Online Coupons and Cashback Offers website in Canada, our membership comprises one of the largest grocery shopping communities in Canada. We regularly conduct surveys and questionnaires to gain insights into their attitudes and behaviours, either independently or in partnership with our CPG Brand clients, to help them better understand and connect with their consumers.

webSaver Consumer Insights can provide CPG Brands with detailed consumer intelligence across a variety of demographic and behavioural categories. We can also ‘drill down’ into categories to identify even more granular insights into consumer differences across dimensions.

For example: In addition to the aggregate ‘All Canada’ results webSaver can break out the data by Location (Province, City, Region, Postal FSA), Gender, Age and Language, in addition to deep transactional data on dozens of consumption categories including Fruits and Veggies, Snacks, Dairy, Bakery, Condiments, Meats, Home products and dozens more.

Does your Brand need to better understand the attitudes of orange juice drinkers in Quebec? Soccer Mom Snack buyers? Meat Lovers? Vegetarians? Gen Z consumers? Canadian regional differences? We can probably get that information.

Take a look at some recent surveys we’ve conducted to see if any are relevant to your Brand. Or contact us if you would like to undertake a survey specifically for your Brand or product category.

Canadian consumers consider Price more important (42.81%) than Cleaning Effectiveness (34.81%) when selecting laundry detergents.

Canadian parents very price and discount conscious when purchasing diapers, with 47% ‘Always’ seeking coupons before making a purchase.

Three quarters of Canadian parents (74.27%) were ‘Very Likely’ to utilize Coupons or Cashback Offers when purchasing Back to School lunches for their kids.

As summer comes to an end it’s good to see Canadians take sun protection seriously with 64% using sunscreen ‘Always’ or ‘Often’.

60% of Canadians describe themselves as either ‘Extremely Loyal’ or ‘Very Loyal’ to their preferred oral health and hygiene Brands.

86% of Canadians plan to undertake spring cleaning activities in 2024. And 60% would try a new Cleaning Brand if a Coupon or Cashback Offer was available. 

Whatever your marketing research challenge or consumer insight needs may be, webSaver can help you get the answers you need to make better informed decisions.

Contact webSaver Consumer Insights today to find out more.

About webSaver

With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.

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