82% of Canadian consumers would switch to a new or unfamiliar healthy summer treat Brand for a better coupon or cashback offer.

• Frozen yogurt, fresh fruit, and low-sugar fruit bars account for more than 75% of healthy summer treat purchases, highlighting strong consumer demand for products that balance indulgence with wellness.
• More than 83% of consumers purchase healthy summer treats at least monthly, demonstrating that these products have become a regular part of summer shopping habits rather than just an occasional treat.
• Nearly 90% of consumers consider healthy product claims important, confirming that attributes such as low sugar, natural ingredients, and added nutrition are major purchase drivers.
• Almost 80% of consumers rate coupons and cashback offers as highly important when purchasing healthy summer treats, underscoring the powerful role promotions play in driving category sales.
• Over 90% of consumers say savings are at least as important as health benefits when choosing healthy summer treats, revealing that value remains a critical factor even in wellness-focused purchases.
• More than 82% of consumers would likely switch to a new healthy treat brand for a better coupon or cashback offer, demonstrating the significant opportunity promotions create for trial and competitive conversion.

Healthy Summer Treats Survey Results:
(Aggregate All Canada Data – Results can also be reported by Location, Age, Gender and Language)

1. Which of the following healthy summer treats do you purchase in the summer months? (Please select all that apply)

2. How often do you purchase healthy summer treats (e.g. frozen yogurt, fruit bars, smoothies) during the summer months? (Please select one)

3. How important are “healthy” claims (e.g. low sugar, high protein, natural ingredients) when choosing a summer treat? (Please select one)

4. How important are coupons and cashback offers available when buying healthy treats for your household? (Please select one)

5. How important are online coupons and cashback offers compared to health benefits when purchasing healthy summer treats? (Please select one)

6. How likely are you to switch to a new or unfamiliar healthy summer treat brand if it offers a better coupon or cashback offer? (Please select one)

Savvy Brand Managers understand the importance of knowing their consumers and what motivates them to purchase specific Brands and products. Conducting surveys and gathering consumer feedback is a simple way to gain insights into consumer preferences.

Whatever your market research challenge webSaver can help you get the information you need to build and grow long lasting consumer relationships.

webSaver Consumer Insights can provide granular research results by Location (Province, City, Region), Gender, Age and Language as well as deep transactional and behavioural data on dozens of consumption categories including Fruits and Veggies, Snacks, Dairy, Bakery, Condiments, Meats, Home products and much more.

Contact webSaver Consumer Insights to find out more.