by web$aver
October 7, 2026
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- Pasta dishes dominate as the primary meal idea at 43.3%, giving CPG brands an opportunity to drive repeat purchases through recipe-based promotions for sauces, cheese, proteins and other complementary ingredients.
- Meat, poultry and seafood are the top product category at 49.3%, nearly twice the share of pasta, rice and other meal bases (24.4%), making protein a strong anchor for recipe-led promotions and cross-category bundles.
- Nearly half of consumers (49.9%) use recipes several times a week or daily, creating frequent opportunities for brands to influence ingredient choices through ongoing recipe content and promotional offers.
- Price and value are by far the most important factor when selecting ingredients for a recipe (49.6%), more than double product quality (23.5%), underscoring the importance of demonstrating clear savings while maintaining consumers’ expectations for quality.
- 82.2% say coupons and cashback offers influence their recipe-related purchases often or very often, showing that promotions can play a central role in converting meal plans into specific brand and product choices.
- 77.6% would switch or probably switch brands for a good promotional offer, highlighting a significant opportunity for CPG brands to attract shoppers from competitors with compelling coupons and cashback incentives.
Go To Recipes Ingredients Survey Results:
(Aggregate All Canada Data – Results can also be reported by Location, Age, Gender and Language)
1. What type of meal do you most often rely on as a ‘Go To Recipe’ when deciding what to make for dinner? (Please select one)
2. Which category of products do you most often purchase specifically to make recipes? (Please select one)
3. How often do you prepare a meal using a ‘Go To Recipe’ or specific recipe instructions? (Please select one)
4. When choosing ingredients for a favorite or go-to recipe, what matters most? (Please select one)
5. When planning meals around a recipe, how often do coupons, cashback offers and other promotions influence which products you purchase? (Please select one)
6. If your preferred Brand of a go-to recipe ingredient had no promotion, but another Brand offered a good coupon or cashback offer, what would you most likely do? (Please select one)
By aligning Go To Recipe inspiration with relevant products and compelling online coupons and cashback offer promotions, CPG Brands can influence purchase decisions, encourage brand switching and become part of consumers’ everyday meal planning.
Engage your consumers with content and promotions that they find useful and actually impacts their behaviour. Speak to the promotion experts at webSaver and find out how online coupons and cashback offers can drive real business outcomes with long term ROI.
Contact webSaver today to find out more.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
