92% of Canadian consumers would be ‘Very’ or ‘Somewhat Likely’ to switch from imported Brands if more coupons and cashback offers were available for Canadian products

• Tariffs are changing Canadian shopping behaviour: 73.2% of consumers say U.S. tariffs have either actively or somewhat influenced them to choose Canadian products more often, creating an opportunity for Brands to emphasize Canadian origin.
• Supporting Canada is the dominant motivation: 51.6% of consumers choosing more Canadian-made products say their primary reason is to support the Canadian economy.
• Food and grocery are the clear front-runner for product switching. Groceries and food products account for 37.3% of all category selections, well ahead of household / cleaning products (20.2%) and personal care / beauty (18.4%), making food the strongest category for Canadian-product positioning.
• Canadian preference has a price ceiling. Although 82% say they prefer Canadian products or consider them equally based on price, 39.3% always choose the most affordable option showing that competitive pricing remains critical even amid strong Canadian sentiment.
• Coupons and cashback offers could drive substantial Brand switching. 91.5% of consumers say they would be very or somewhat likely to switch from imported Brands if more coupons and cashback offers were available for Canadian-made products.
• 41.1% have not seen Canadian-product discount or cashback promotions but say they would be interested, representing a sizeable group that could be reached through targeted promotions.

Buy Canadian Consumer Behaviour Survey Results:

(Aggregate All Canada Data – Results can also be reported by Location, Age, Gender and Language to discern group differences)

1. Have the continuing and recently expanded U.S. tariffs influenced your purchasing decisions when shopping for everyday grocery products? (Please select one)

2. If you are choosing more Canadian-made products, what is the primary reason? (Please select one)

3. In which product categories are you most likely to switch to Canadian-made options? (Please select all that apply)

4. How important is price in your decision to choose between Canadian, American and other imported products? (Please select one)

5. If more coupons and cashback offers were available for Canadian-made products, how likely would you be to switch from imported brands? (Please select one)

6. Have you noticed any brands or retailers promoting Canadian-made products with exclusive discounts or cashback offers? (Please select one)