by web$aver
November 9, 2026
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- The most-purchased pet food format is Dry Pet food at 59% across dog and cat food, but wet cat food was named most often by more than twice as many shoppers as wet dog food (19% vs. 9%).
- With 56% buying pet food every 2–3 weeks or about once a month, a month-long offer fits the typical restocking window for over half of pet food shoppers.
- Just over half of consumers (51%) primarily buy premium, natural, specialized or therapeutic pet food, giving Pet Food brands a sizable audience for offers beyond mainstream formulas.
- Nearly as many shoppers switch products regularly based on promotional offers, new products, price or availability (43%) as rarely or never switch (44%), giving challenger Brands a sizable audience for mew product trial.
- Nutrition is the leading purchase driver as the top individual factor (26%), but 46% put price, value or available promotions first, making savings a strong message alongside nutritional benefits.
- When their usual Pet Food brand is off sale 54% say they would definitely or probably switch to a competitive Brand for a strong coupon or cashback offer, including 25% who say the savings would need to be significant.
Pet Food products Survey Results:
(Aggregate All Canada Data – Results can also be reported by Location, Age, Gender and Language)
1. Which type of pet food or pet-related consumable do you purchase most often? (Please select one)
2. How often do you typically purchase pet food? (Please select one)
3. What is the primary type of pet food you purchase for your pet? (Please select one)
4. How often do you change or switch the Brand of pet food you purchase? (Please select one)
5. When purchasing pet food, which factor has the greatest influence on your choice? (Please select one)
6. If your usual pet food brand is not on sale but another brand has a strong coupon or cashback offer, what would you most likely do? (Please select one)
The webSaver.ca member base is one of the deepest and richest independent grocery data sets in Canada.
In addition to data measurement by Location (Province, City, Region), Gender, Age and Language we have deep transactional and behavioural data on dozens of consumption categories including Fruits and Veggies, Snacks, Dairy, Bakery, Condiments, Meats, Home products and much more.
Does your CPG Brand need to better understand the attitudes of Pet food Shoppers? Ontario seniors? After school snack consumption?
Whatever your consumer knowledge challenge, webSaver Consumer Insights can help you get the answers you need to make better informed decisions.
With over 10 years leading the Canadian online coupons marketplace and 150 Million coupon issued we know coupons. We’ve worked with 90% of Canada’s leading consumer packaged goods brands providing them with the online coupons and cashback offer solutions that generate real value for their business. Whether your strategic objective is customer acquisition, customer lift (Increased transaction size and frequency) or customer retention webSaver can help.
