Consumer Packaged Goods CPG brands accustomed to executing discount coupon strategies as a core component of their promotional marketing strategies are now also increasingly embracing grocery receipt based cashback offers to create more dynamic and data-driven marketing campaigns.
While coupons in their various formats (Print at Home Coupons, Mail to Home Coupons) are a staple for attracting a broad consumer base, cashback offers provide brands with the opportunity to foster deeper customer engagement, gather valuable purchase data, and deploy programs rapidly. This evolution reflects a growing emphasis on personalization, customer loyalty, and the need for a competitive edge in the ever-evolving consumer packaged goods landscape, where data-backed insights and tailored incentives are becoming requisite for success.
For those not familiar with the concept of receipt based Cashback offers below we provide a quick primer on the topic. If you require more in depth knowledge on this effective strategy we invite you to contact us and we will go over all the elements with you. webSaver is one of the leading providers of Grocery Receipt based cashback programs in Canada, and we can work with your Brand to get a Canada wide cashback promotional program up and running in days – All with NO Clearinghouse, NO Barcodes, and REAL TIME data!
Receipt cashback programs, are marketing initiatives or loyalty programs that offer customers cashback or rewards in exchange for making purchases of specific products or brands and then providing proof of purchase through receipts. The process is simple, the consumer generally takes a picture of their receipt with their phone and uploads it to a web based interface. The receipt is then validated and the consumer is issued the cash or other reward. Our webSaver Cashback Solutions offering for Brands is a complete end to end platform and encompasses all facets of running a Cashback Offers program, as a Brand all you need to do is promote your offers.
These programs are typically employed by consumer packaged goods (CPG) brands and retailers to incentivize customers to buy their products. Below are just some of the benefits of Receipt based cashback offers, they illustrate why many Brands are adding them to their coupon first promotional marketing strategy as many consumers have become dependent on their mobile devices and find it easier to take a picture of a receipt and upload it than to engage with the coupon process.
Flexible and Easy Brand Executions
- Quick setup with no clearinghouse barcode requirements. Campaigns can be up and running extremely quickly.
- Integrate into your web, social & brand CRM properties.
- Brand pays only for Redemptions or Purchases; allows for more accurate budgeting.
Timely and Deep Data
- Daily Redemption data.
- Detailed reporting available in real time.
- Data beyond your brand purchases, get access to entire shopper receipt to better understand your customers and share of basket.
Simplified Consumer Experience
- No app to download. Integrates seamlessly into your brand eCRM/website.
- Just snap/scan receipt to save and earn money. It’s fast, easy and made for today’s mobile device loving consumers.
- There is no minimum threshold for consumer to meet so they can be paid weekly.
- Consumer is incentivized to try new products or brands or to save on purchases from their favourite brands.