Coupon strategy

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  Published On: August 21st, 2023

  How Consumer Packaged Goods Brands can utilize promotional contests and online coupons to achieve their marketing objectives
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  Published On: August 7th, 2023

  How online coupons and cashback offers can help Consumer Packaged Goods brands compete against the store brands of grocery retailers
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  Published On: July 17th, 2023

  Strategies Consumer Packaged Goods companies can utilize to deal with the challenges of operating in the highly concentrated Canadian retail grocery market environment
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  Published On: June 28th, 2023

  While Canada’s 3.4% May 2023 overall inflation rate came in at its lowest level in 2 years, grocery prices continue to soar at a 9% annual pace
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  Published On: May 22nd, 2023

  Factors Consumer Packaged Goods (CPG) brands should consider when setting coupon discount or cashback offer dollar amounts
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  Published On: May 1st, 2023

  Integrating coupons and cashback offers with other promotional marketing strategies