Coupon strategy

Published On: June 16th, 2026
Get answers to the top 5 CPG Brand Manager questions about online coupons and cashback offer promotions
Published On: May 18th, 2026
Learn how CPG Brands are adding fun and excitement to their online contests with digital ‘Scratch & Win’ cards from webSaver
Published On: March 18th, 2026
Learn how CPG Brands are using multi-transaction offers and promotions to increase consumer relationship value and long term loyalty
Published On: January 12th, 2026
5 easy to implement promotional initiatives your CPG Brand can deploy in 2026 to grow consumer acquisition, engagement and loyalty
Published On: November 16th, 2025
Discover 5 high impact occasions when CPG Brands can utilize paper coupons to drive superior engagement and ROI
Published On: August 18th, 2025
Learn how CPG Brands are using QR Codes along with coupons and cashback offers to build and grow consumer relationships
Published On: July 7th, 2025
Canadian grocery consumers are ‘Buying Canadian’ with 81% ‘Actively’ (54%) or ‘Somewhat’ (27%) seeking Canadian products due to threats of US tariffs: webSaver Research
Published On: May 5th, 2025
68% of Canadian coffee drinkers consider coupons and cashback offers as ‘Extremely’ or ‘Very’ important when purchasing coffee: webSaver Research
Published On: December 2nd, 2024
Seven important factors CPG Brands should consider when launching an Online Coupons or Cashback Offers campaign in 2025
Published On: February 9th, 2024
Important campaign factors CPG Brands need to consider when launching an online coupons or cashback offers promotion