Seven ways CPG Brands are utilizing Gated Coupons and Gated Cashback Offers to increase sales and grow consumer engagement and loyalty

In a recent article we addressed the reasons why leading CPG Brands are utilizing Gated Coupons, also known as Locked Coupons, with greater frequency when conducting their online coupons  campaigns. In the article we focused on the many benefits of Gated Coupons and Gated Cashback Offers and why they specially make sense in the present challenging economic and food price environment.

Gated Coupons or Cashback Offers require the consumer to undertake a specific action, or set of actions, before they can access the special offers. They are not open to everyone. This requirement provides CPG Brands with the key benefit of increased consumer attention and investment, leading to greater overall consumer engagement and deeper brand relationships.

The greater effort and commitment by the consumer to access the Gated Coupons allows Brands to reward them with unique and superior offers. It’s a Win-Win for both consumers and CPG Brands.

The benefits of Gated Coupons and Cashback Offers are proven, but how are Brands executing the strategies to attain those benefits. How are Gated Coupons and Gated Cashback Offers actually being used in promotional campaigns today? What tangible metrics can they impact? In this article we provide CPG Brand Managers with seven proven ways that CPG Brands are utilizing Gated Coupons and Cashback Offers today to help drive their business.

Seven proven ways CPG Brands are utilizing Gated Coupons
Below are seven simple and effective ways that leading CPG brands are successfully integrating gated coupons and locked coupons into their promotional marketing strategies:

1. Delivering bonus or personalized offers 
Some brands are gating offers behind personalization filters: consumers might have to answer a short quiz, select preferences, or engage with content to unlock bonus coupons, or personalized coupons. This creates a sense of excitement and personal experience that improves relevance and conversion. We utilize this method at webSaver.ca continuously and it is very effective.

2. Building and growing an Email Newsletter consumer list
Locked coupons or discounts are utilized to incentivize consumer account creation or signups. This approach helps build high-quality marketing lists and allows brands to maintain a direct line of communication to consumers for future promotions and product launches. This tactic is a mainstay of successful ecommerce companies.

3. Rewarding loyalty program members
CPG brands are offering gated coupons exclusively to loyalty or rewards program members, incentivizing sign-ups and deeper brand connection. These offers feel like VIP perks, encouraging repeat purchases and long-term engagement.

4. Boosting engagement with branded digital content
CPG brands often gate coupons behind brand content, such as videos, recipes or product education. Consumers must engage with the content to access the offer, which increases brand awareness and attention while providing added value.

5. Supporting new product launches
Gated coupons allow CPG brands to strategically introduce new products by limiting access to a select audience, such as loyal customers, early adopters, or specific regions, before scaling more broadly. This approach helps gather valuable feedback, reduce risk, and build buzz around the launch.

6. Controlling distribution to specific consumer segments
By gating coupons behind verifiable steps (Account creation, Phone verification, Minimum purchases), CPG brands maintain a tighter control over coupon distribution and reduce potential fraud, or over-redemption, thereby increasing ROI and ensuring coupons go to the right consumers.

7. Encouraging social sharing or user-generated content
To access the coupon or cashback offers, consumers might be prompted to follow an account, share a post, leave a review, upload a photo, etc. making the gated coupon part of a social amplification strategy. This spreads awareness and grows the social network community and credibility.

For CPG Brands seeking to enhance the business impact of their promotional strategies, gated coupons are a powerful tool that should be considered.

Used strategically they will help Brands unlock not just the discounts, but also higher purchase frequency, stronger consumer relationships and increased customer lifetime value. If your Brand hasn’t explored gated coupons yet the time is now.

You know the benefits, now you have seven great ways to attain them. Are you ready to leverage the power of gated coupons for your CPG Brand? Work with the experts at webSaver Coupon Solutions and see how this strategy will help you get closer to your consumers and grow your Brand loyalty.

Contact us now to get started.