Coupon strategy

Published On: August 18th, 2025
Learn how CPG Brands are using QR Codes along with coupons and cashback offers to build and grow consumer relationships
Published On: July 7th, 2025
Canadian grocery consumers are ‘Buying Canadian’ with 81% ‘Actively’ (54%) or ‘Somewhat’ (27%) seeking Canadian products due to threats of US tariffs: webSaver Research
Published On: May 5th, 2025
68% of Canadian coffee drinkers consider coupons and cashback offers as ‘Extremely’ or ‘Very’ important when purchasing coffee: webSaver Research
Published On: December 2nd, 2024
Seven important factors CPG Brands should consider when launching an Online Coupons or Cashback Offers campaign in 2025
Published On: February 9th, 2024
Important campaign factors CPG Brands need to consider when launching an online coupons or cashback offers promotion
Published On: December 4th, 2023
Ten impactful marketing objectives Consumer Packaged Goods Brands can achieve with online coupons and cashback offers
Published On: August 21st, 2023
How Consumer Packaged Goods Brands can utilize promotional contests and online coupons to achieve their marketing objectives
Published On: August 7th, 2023
How online coupons and cashback offers can help Consumer Packaged Goods brands compete against the store brands of grocery retailers
Published On: July 17th, 2023
Strategies Consumer Packaged Goods companies can utilize to deal with the challenges of operating in the highly concentrated Canadian retail grocery market environment
Published On: June 28th, 2023
While Canada’s 3.4% May 2023 overall inflation rate came in at its lowest level in 2 years, grocery prices continue to soar at a 9% annual pace